We started in the year 2000. A fairly decent beginning for any business story around the world. Well, endorsed by a very appropriate date for a business start up. And yet, to really get into the story of the small store for handbags and suitcases growing into Bulsgaria’s most popular and bestselling high-quallity travel and business accessories brand, we’ll have to look a bit deeper.
The small handbags and suitcases store is not much different from the small handmade purses workshops, that proudly mark the beginning of the better part of world's most famous accessory brands. And though you won’t find a two-century old «circa» inscription under our logo, our nine-year long history of hard work has helped us create a our own traditions and become aware of several crucial rules of customer relations, which make us the company we are today.
Eleven years later we still stand tough behind the principles: - quality, quality and quality. Quality of product, quality of customer service and a quality experience for every one of our customers.
All these years we strive to meet your desires with our expertise to the maximum, in order to create the optimal products. And we keep on learning with our every encounter, with our every customer.
We create not only products – we create a lifestyle And a style of experiencing certain moments in life. This is why you will never see us making compromises with the quality and with the principles, that lay the foundations of our products.
In 2005 we had already developed a network of 11 stores and the moment was right to face the next step. We had a five-year experience in servicing our clients and bringing them the best solutions for their needs. We felt confident enough in our knowledge of our customers' lifestyle and the specific challenges of their travel endeavours, so we faced the challenge of transforming ourselves from retailers to producers of a new brand, one of our own.
This is how Estil was born.
Our own brand, which from its very creation managed to create its own market slot and went on to become one of the leaders by market share in Bulgaria. Today Estil is the natural first choice for everyone who is looking for comfortable, durable and simultaneously – extremely stylish accessory for traveling or everyday life. Yet the dynamics of travel has always enchanted us, so we still place the emphasis in production on travel suitcases and bags. We consider our job to be not only in producing comfortable and durable luggage carrying equipment – we create the stylish and dedicated travel mate for the contemporary traveller, the one who has embraced travelling as an irreplaceable part of his or her lifestyle. A travel mate whom he or she will find appropriate by their side wherever their search for new challenges takes them.
And in the end – we are happy, that we keep on learning with every step beside our clients. Because every sngle trip of theirs brings us new points of view and new experience for us to relay to our brand and our products.

